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  • Writer's pictureRick Martin

Before You Invest In Real Estate, Be Sure To Clearly Define Your Investing Goals

How did you find the home you’re currently living in? I’m guessing that you didn’t just close your eyes and blindly point to a spot on the map. You probably had a specific area in mind, probably something fairly close to school or work, near some shopping or amenities you like, and with a specific number of bedrooms, bathrooms and price range in mind.

Let’s say you were looking for a three-bedroom home in the middle of the city, near public transit. Knowing your criteria, you likely would have turned down a one-bedroom condo in the suburbs, even if it had a beautiful view and a rooftop patio. You could picture beautiful summer evenings on that rooftop patio, but you could also picture your kids crammed into that one bedroom with you, so no. Cross that one off the list.

The same thing goes for investing in real estate. Before you do so, you have to know what you’re looking for, so that you’re anchored by the must-haves and not distracted by the nice-to-haves.

Without clear goals, you’re more likely to get swayed by any old investment opportunity that comes along, because, maybe, the numbers seem like they work, and the property photos look nice. Or, on the flip side, you might be paralyzed with fear because you’re not sure which opportunity is best for you since they all look decent.

Once you have your investing goals in mind, you’ll have a clear idea of what you’re looking for from an investment, so when that next opportunity comes along, you can easily determine whether it’s a good fit for you.

Let’s take a closer look at a few examples, so you can I’m guessing that you didn’t just close your eyes and blindly point to a spot on the map. You probably had a specific area in mind, probably something fairly close to school or work, near some shopping or amenities you like, and with a specific number of bedrooms, bathrooms, and price range in mind.

Investing Goal Example #1: Investing for Cash Flow

Our first example is Jeff. He's a working dad who’s been in the corporate world longer than he cares to admit. His job pays well, but he doesn’t love it, especially because it comes with long hours and lots of meetings, and it keeps him away from his family.

His investing goal is to create passive income streams that will cover his family’s living expenses, so he can eventually quit his job. In other words, he is investing for cash flow. He’s interested in investments that will provide a steady and ongoing return for her family now, rather than years in the future. He’s looking for an investment whose returns will help offset his income so that he can eventually quit her job.

Jeff's goal is to generate $2,000 per month in cash flow. If he’s able to do that through passive income, he’ll switch from a full-time to a part-time role, giving him more time to spend with his family.

When reviewing passive investing opportunities, he sees that he can make about eight to ten percent in cash flow per year from many of the multifamily real estate syndications he’s looking at.

As such, in order to get $2,000 per month, or $24,000 per year, in cash flow, Jeff would need to invest roughly $300,000.

$300,000 x 8% = $24,000

With that benchmark in mind, Jeff can easily turn down any investment opportunities with projected cash flow returns lower than eight percent. If he sees any opportunities with cash flow higher than ten percent, he knows that he would be highly interested.

It's important to note that he also has his share of the profits to look forward to after the asset is sold.

Investing Goal Example #2: Investing for Appreciation

Meet Ricardo. Unlike Jeff, Ricardo isn’t interested in cash flow. He has plenty of good, steady income coming in every month, both from active and passive sources.

Ricardo doesn’t mind some cash flow, but that’s not why he’s investing. Ricardo is investing for potential appreciation. He’s seen how coastal cities like New York and San Francisco have had huge upswings in real estate values, and he wants a piece of that. He knows that these kinds of investments come with higher risk, but he’s okay with that.

Ricardo is also okay waiting a bit longer for a potentially bigger payout, rather than getting returns immediately. Because he has multiple streams of passive income and has a fair amount of assets, he’s okay with taking a bit more risk. If the appreciation doesn’t play out as predicted, and he doesn’t get as high a return as expected, he’s fine with that. He just wants to invest for the chance of appreciation.

Many investors will tell you that it’s way riskier to invest for appreciation and that you should always invest for cash flow first and foremost. While this is true for many investors, there are some investors with a higher risk tolerance who want to gamble on that appreciation, for the possibility of a higher payout. There are definitely people who have made some great money through appreciation. But there are also many who have lost money investing for appreciation.


Ricardo knows his risks, though. So he looks for investments in appreciating markets, as well as value-add deals, so he can maximize his chances for appreciation.

The Hybrid: Investing for Cash Flow AND Appreciation

Most investors are not strictly like Jeff nor strictly like Ricardo. Rather, most investors are looking for a combination of cash flow and appreciation.

You get some cash flow throughout the lifecycle of the project, but you also add value and invest in an appreciating market, to maximize the potential for appreciation.

Hybrid investments like this give you the best of both worlds. Hybrid investments are our sweet spot, mainly because it’s what we like to invest in ourselves. We get ongoing cash flow to help with our current living expenses, as well as the potential for appreciation later on in the project.

Know Your Goals

The investment summaries for real estate syndication opportunities are purposely made to attract your attention with pretty colors and beautiful photos, which is exactly why it’s important to know your purpose for investing in the first place. 

When a deal does come along that aligns with your goals, you’ll be able to confidently flip past the gorgeous pictures, focus on the numbers, and pounce quickly, without second-guessing yourself.

If you’re interested in leveraging passive real estate investments on your path to early retirement a great place to start is by joining the Fortress Federation Investor Club.


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